🇲🇽 Pop Mart Quietly Starts Hiring for Mexico

¿Es LATAM Su Próxima Frontera?

Group of smiling people in a store holding white boxes with gold crown logos, some holding snacks or gifts. The background features festive decorations and cartoon characters, suggesting a holiday celebration.

Pop Mart staff brandish crown-logo gift boxes after a successful drop. | Pop Mart Company LinkedIn

⏰ FRI Jun 13, 2025 @ 11 aM PST
🐟 Published from Seattle, WA
🔨 Built by Chase Burns Broderick

Latin America’s Labubu-hungry grey market may finally get a sanctioned supply chain. Here’s why that matters (and where to shop in places like CDMX meanwhile).

Pop Mart just slipped a Social Media Operations & Content Creator for Mexico role onto LinkedIn, marking what appears to be its first official move south of the U.S. border. Despite a robust U.S. e‑commerce site, the company’s own FAQ restricts standard delivery to the United States and Canada, leaving Mexican fans from Monterrey to Guadalajara to rely on reshippers.

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📜 La vacante, en breve

Role / Puesto: Social Media Operations & Content Creator for Mexico
Location / Ubicación: Los Angeles HQ (onsite)
Pay / Sueldo: The Mexico‑focused role pays US $25‑30/hr. With the 13 June, 2025 mid‑market rate 1 USD ≈ MX$19.0, that’s roughly MX$475‑570 per hour.
Key asks / Requisitos clave: Run “the regional social account,” create TikTok/IG content, fluent Spanish & English, Mexico study/work background preferred

If Pop Mart repeats its U.S. playbook, this lone LinkedIn hire is the opening bell for a full retail rollout—historically a ±18‑to‑24‑month countdown from “first social post” to flagship doors opening.

💡 Por qué importa

Brazil is Pop Mart’s only Latin‑language storefront today. A full Portuguese e‑commerce site went up in late 2023, and Brazil is the only LATAM flag that pops up in 2024–25 filings. Mexico is conspicuous by its absence.
For now, Mexican fans rely on grey-market imports. TikTok clips from Friki Plaza stalls and Sunday hauls at La Lagunilla prove Labubu mania is alive. (See more below.)
No prior corporate job ads or store announcements for Mexico surfaced in my previous audits; yesterday’s listing is the first verifiable breadcrumb.

👀 Nota competitiva

Local rivals: Moose Toys just adopted a direct-to-retail model in Mexico, proving appetite for designer collectibles.

🇲🇽 ¿Hay tiendas Pop Mart en México? (Preguntas frecuentes)

Mall Pop-Ups & Lifestyle Centers (Nationwide): Mexico’s next-gen lifestyle malls—think Distrito La Perla GDL (an open-air park-style campus on an old Kodak site), Centro Santa Fe (the country’s biggest mall, 500 stores) and Parque Delta (18M visitors a year, expanded 2016)—pair weekend cosplay or K-culture events with secure, well-lit kiosks like Ulani MX.

@ulani_mx Chequen todos los nuevos productos #popmart #labubu #skullpanda #dimoo #paratiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii #paratii #fyp #labubugdl #gdl #hirono ♬ sonido original - Ulani_Mx

Tiktok de Ulani MX vendiendo Pop Mart Labubu en Guadalajara.

Friki Plaza (Nationwide): This network of “geek malls” in CDMX, Guadalajara, Querétaro & beyond hides dozens of micro-shops that quietly import Pop Mart blind boxes. Stock shifts stall-by-stall.

Metro Balderas Toy Market (CDMX): In late 2025, the open-air toy market near Mexico City's Metro Balderas experienced a notable transformation. Once dominated by vendors selling Hot Wheels and vintage toys, the market shifted its focus to Sylvanian Families—locally known as "ternurines"—driven by a surge in popularity on social media platforms, as well as plushies like Labubu.