MEET Popop

Tracking Pop Mart’s Leap to Fine Jewelry

Pop Mart just leveled-up Labubu fandom: meet Popop, a Shanghai concept shop turning blind-box icons into “affordable-luxury” bling. 💜🦇💍

Every Pop Mart Daily deep-dive on Popop in one place

  • Close-up of a person's face with a silver chain necklace featuring a small spaceship-shaped pendant that holds a miniature gold lion figurine.

    Pop Mart Jewelry Flagship Lands in Shanghai: Gold Gems Debut

    Pop Mart opens its first POPOP jewelry store at Grand Gateway 66, revealing gold-tone Twinkle Twinkle pieces plus SKULLPANDA, HIRONO and MOLLY silver lines.

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  • Interior of Popop’s Shanghai flagship: mint-green circular counters packed with necklace displays under spot lighting.

    What Happens After Labubu Mania Ends? Pop Mart Jewelry Might Be an Answer

    Pop Mart, the Chinese blind-box powerhouse known for collectible toys like Molly, Labubu, and Skullpanda, launched its first jewelry brand earlier this year.

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  • Exterior view of Popop's ivory-white boutique at Grand Gateway 66, Shanghai, hours before formal opening on June 13 flagship launch.

    Popop Opens Its First Physical Store at Grand Gateway 66, Shanghai

    First brick-and-mortar for Pop Mart’s jewelry line soft-opens ahead of a 13 June launch. See pictures of the stunning interior and get a glimpse into Pop Mart’s future.

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