Updated November 2025

what are baby three dolls?

The Googly-Eyed Bunny Taking Over Blind Boxes

Two Baby Three collectible dolls — one wearing a brown cowboy-style hat and a denim jacket with orange bow tie, the other in a green hood and pink furry ears — posed side-by-side on a gray fabric surface.
Start Here: Baby Three 101 Guide

Baby Three (娃三岁) is a candy-coloured, “three-year-old” bunny plush and blind-box “trendy toy” created by the Shenzhen brand Cureplaneta and manufactured by Da Piaoliang (Dongguan) Toy Co. Every Baby Three plush face is stitched from mix-and-match eyes, mouths, blush, and tiny “face tattoo” decals, so collectors chase specific weird eye combinations and rare expressions—especially in Southeast Asia, where TikTok/Douyin livestreams and Shopee drops helped move tens of thousands of blind-bags and briefly turned Baby Three into Vietnam’s most-searched toy. Today the googly-eyed bunny is expanding from pastel keychains and 400–800% plush to techy centerpieces like the 20-inch AI Baby Three, which hides a Wi-Fi mic, speaker and cloud-chat board under its hood, and to limited “Street Hype” capsule runs for San Diego Comic-Con. For the full origin story, key creators, and a deeper look at the face-variant system, see our Baby Three guide.

🛍️ Notable New Baby Three Releases

Promotional artwork for the Baby Three Yeti Plush Blind Box, showing a snowy blue background with a large icy silhouette and a big brown question mark where the mystery plush will appear.
Character sheet for the Baby Three ‘Wuhan Limited Edition’ keychain series, showing eight chibi-style Baby Three mascots dressed as different animals and foods in two rows
ineup image for the Baby Three Christmas Series keychain collection, showing nine chibi Baby Three characters in festive outfits arranged in three rows on a warm beige background.

🎁 Where to Buy and Collect Baby Three Blind Boxes in the States

👩‍🏫 Baby Three FAQs

What is Baby Three?

Baby Three (娃三岁, “Baby is three years old”) is a Chinese “trendy toy” IP from Cureplaneta: a three-year-old bunny character turned into blind-box plush, keychains, and oversized 400–1000% display pieces. The brand’s own site describes Baby Three as the main IP of its blind-box line under Dongguan-based Da Piaoliang (Dongguan) Toy Co., focused on high-detail, cute, collectible plush. For the full origin story and how it blew up across Southeast Asia, see our Baby Three guide.

Who created Baby Three?

Baby Three (娃三岁) is an original IP from Dongguan company Da Piaoliang (大漂亮), whose global blind-box brand is Cureplaneta/Baby Three. Official company materials name Zhang Ting as founder and chairman and Chinese business reports describe him as the entrepreneur who led the move from livestreaming other brands’ blind boxes to designing his own. In April 2023, his team released their first self-created series, a three-year-old doll line called Baby Three. Another industry profile identifies Liu Hongguo as one of the IP’s co-founders, with Zhang Ting as the other. Cureplaneta’s official site lists Xu Shaosheng as CEO and Yang Kaixuan as chief designer, and overseas product listings credit the design of the first-generation Baby Three plush blind box to “Da Mei / Yang Kaixuan,” tying the character’s look to Yang’s design studio.

Why do Baby Three dolls have different eyes?

The “weird eyes” are deliberate: Baby Three’s faces are stitched from mix-and-match components (eyes, mouths, blush, decals), so each plush gets a slightly different combination. Cureplaneta leans into that randomness as the signature gimmick. Collectors hunt for especially odd or cute combinations as if they were chase variants, which helps drive blind-box demand.

Is Baby Three a Pop Mart toy?

No. Baby Three is not a Pop Mart IP—it belongs to Cureplaneta, a blind-box brand under Da Piaoliang (Dongguan) Toy Co., which operates independently from Pop Mart. The two brands share the same broader “trendy toy” ecosystem in Dongguan, where much of Pop Mart’s manufacturing also happens, but Baby Three competes with Pop Mart’s characters (like Labubu) rather than being part of its catalog.

Where can I buy Baby Three in the U.S.?

In the U.S., Baby Three is easiest to find at Hot Topic, Urban Outfitters, and Target, plus a few specialty designer-toy shops. Hot Topic has carried Baby Three for a while now, with a dedicated brand page of blind-box plush and bag clips. Urban Outfitters rolled out a big “NEW AT UO: BABY THREE” push in October 2025, adding giant 400%/1000% plush blind boxes, keychain series, and even a plush backpack across its gift and lifestyle sections. Around the same time, Target doubled its blind-box assortment for the holidays and introduced a full Baby Three range, now grouped under a dedicated Baby Three brand page and labeled “New at Target.” Collectors can also buy directly from the official Cureplaneta/Baby Three webstore and from art-toy retailers like Strangecat Toys and Kouhigh, which stock lines such as the AI 800% and Lily Rabbit Town plush series for international customers.

Is AI Baby Three listening to me

The Baby Three 800% “AI” plush has a built-in microphone, speaker, and Wi-Fi board. When you activate it (for example by squeezing its paw), it streams what you say to Cureplaneta’s cloud large-language-model service, which generates responses in a Siri-like voice. Conversations can be logged for parents to review in a companion app, so you should treat AI Baby Three like any connected smart speaker or kid-focused chatbot—use parental controls, secure your Wi-Fi, and read Cureplaneta’s privacy policy before turning it on. If you prefer a non-connected version, stick to the regular 400% and mini plush lines, which are traditional blind-box toys without microphones or Wi-Fi.