Pop Mart ramps U.S. hiring around new HQ

Pop Mart Peach Riot Rush Hour Series by LA artist Libby Frame – American-made IP brings Gigi, Poppy & Frankie diner-style designer-toy fun to Pop Mart US blind boxes.

From Peach Riot: Rush Hour, the newest Pop Mart blind-box line created by Los Angeles illustrator Libby Frame—Pop Mart’s first home-grown American IP.

📦 Today's chase — Pop Mart is deepening its North American roots with a wave of talent acquisition across digital, retail, and licensing roles—all clustered in Los Angeles/Glendale.

Why it matters: Signals Pop Mart’s commitment to its U.S. expansion, aligning with its new global footprint and 900% regional revenue jump​.

• Concentrates roles at or near Los Angeles HQ, centralizing operations in SoCal
• Prioritizes hires in digital marketing, IP scouting, influencer engagement, and finance
• Targets bilingual (English/Spanish) talent, hinting at a cross-border Americas strategy

State of play: Hiring by category

Brand & Community:
Roles: KOL & Community Coordinator, Digital Marketing Manager, Social Media Creator
Trends: High fluency in TikTok/Instagram/Discord; emphasis on trend-spotting and analytics
Signals: Focus on Gen Z engagement and organic brand buzz

Licensing & IP:
Roles: Artist IP Coordinator, Licensing Coordinator, Product Development Coordinator
Trends: Prior experience in artist relations, fashion licensing, and trend research
Signals: Expanding original IP pipeline, likely to feed outbound collabs and local co-creations

Channel Expansion:
Role: Senior Channel Sales Manager
Trends: Deep experience building reseller networks, toy industry tenure, specialty and department store ties
Signals: Launching Pop Mart’s U.S. reseller channel to scale beyond DTC and branded retail footprint

Sales & Ops:
Roles: Wholesale Sales Specialist, Retail Finance Manager , Vending Machines Coordinator
Trends: Expertise in ERP systems, NetSuite, Power BI; FMCG or retail backgrounds preferred
Signals: Maturing U.S. retail operations and prepping for broader channel distribution

PR & Storytelling:
Role: Public Relations Manager
Trends: Deep media rolodex, Gen Z narrative fluency, cross-cultural campaign skills • Signals: Building Pop Mart’s U.S. media playbook from scratch

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