CJ Hendry’s First Collectible Toy, Juju, Debuts in Hong Kong as a Pink Supermarket

Written By Chase Burns

Phillips Auction House’s West Kowloon headquarters has transformed into a maze of pink shelves.

Rainbow-colored Juju sculpture with a white flower over one eye sits on a pink metal shelf at Phillips’ pink supermarket-style pop-up, with rows of Juju cans and visitors in the background.

Rainbow Juju on display at Phillips Asia Headquarters in West Kowloon.

⏰ Sun, Nov 30, 2025 @ 11:45 PM CST
🏙️ Published from Hong Kong, China
🔨 Built by Chase Burns Broderick

I might’ve stayed up until 6 am last night after opening Grindr and seeing my neighbor from Seattle, who just happened to also be in Hong Kong. We ended up at a rave tucked inside an ordinary apartment building in Central—bright lobby, bright elevator, then suddenly through a door and into a dark, bass-thumping room. It was fun!

By the time I went to see this weekend’s buzziest doll, Juju, I was tired but determined. A couple of days earlier, on my way to M+, I’d walked past Phillips Auction House and seen a preview of Juju through the building’s glass walls: a room so pink it was festive, rows of tall metal cans, staff moving boxes around. It looked like an art exhibit disguised as a supermarket.

A Pink Supermarket for a New Art Toy

Wide view down a long pink aisle at the Juju pop-up, with floor-to-ceiling shelves of pink metal cans on both sides and visitors browsing at the far end of the room.

Inside the “Juju supermarket” at Phillips Hong Kong: rows of pink cans line the aisles, each one hiding a blind box-style Juju bag charm.

Inside, Phillips’ Asia headquarters on the ground floor of WKCDA Tower reads like a grocery store for a single character. The shelving, carts, and baskets are all the same shade of pink, laid out in supermarket-style aisles over pink flooring, with tall rows of cans running in straight lanes. Each shelf is stacked with matte cans stamped with Juju’s silhouette.

Toward the back, there are large sculptural Jujus (for sale) and a huge plush Juju stretched out on the ground (not for sale), anchoring the room so it doesn’t just feel like a branding exercise. But most people are focused on the cans.

Grid of 24 Juju plush bag charms in different colourways arranged in four rows around a central white square with the red “juju” logo, showing the full lineup from monochrome bunnies to rainbow and pastel versions.

All 24 Juju bag-charm designs.

Who Is Cj Hendry, and What Is Juju?

Pink shopping basket filled with several Juju metal cans in a pink aisle of the pop-up, held over a striped green, orange and blue sweater, with more shelves of cans and another visitor in the background.

Shoppers pick Juju cans supermarket-style, filling pink baskets with blind-pack bag charms before heading to the checkout.

The project comes from CJ Hendry, a South African-born, Brisbane-raised, New York-based artist known for hyper-real drawings of luxury objects and large, walk-in installations like Public Pool, Flower Market and Bargain Bodega. With Juju, she’s stepped into collectible-toy territory for the first time, in partnership with Phillips in Hong Kong.

Juju is a floppy-eared, bunny-adjacent character with a flower covering one eye, described in press materials as a “friend, guardian, charm and gentle muse” whose uncovered eye “sees the world half in magic, half in memory.” At the West Kowloon pop-up, that character is being launched in three main forms:

  • Juju bag charms – 24 different collectable keychains, each sold in blind packaging.

  • Juju Edition Sculptures – vinyl sculptures in eight colors, each color limited to an edition of 100 worldwide.

  • A large-scale Juju drawing and approximately 8-foot-tall Juju soft sculptures on site at Phillips.

The supermarket-style pop-up runs 29 November–2 December 2025, 10 am to 6 pm, at Phillips Asia Headquarters in the West Kowloon Cultural District, with admission free. It also ties into a wider Juju rollout across Hong Kong, including a separate Christmas-tree installation at The Upper House in Admiralty.

How the Juju Supermarket Works

Hand holding several pink Juju shopping bags filled with metal cans inside the pink supermarket-style pop-up, with rows of Juju cans on shelves in the background.

Pink Juju bags after checkout at Phillips Asia Headquarters. Each can inside hides a different blind-pack Juju bag charm.

Shopping works the way it looks. There’s no briefing at the door and no obvious “rules” beyond basic retail etiquette. You grab a basket or cart and start pulling cans.

Some people move slowly and treat it like a ritual, standing in front of one shelf for a long time before they decide which tins to take. Others (me) just walk until something feels right and take whatever’s in front of them.

The can design does a lot of the work. These aren’t cardboard blind boxes you immediately throw away. They’re solid metal cylinders with round stickers sealing the lid. The sticker acts as a tamper seal: if you peel it back to peek, it breaks and leaves a big VOID mark behind, so you can’t open a can without getting caught. You can shake the cans if you want—a common blind-box opening tactic to figure out what might be inside—but all the charms are roughly the same size and shape, so shaking doesn’t tell you much.

At the register, staff drop the cans into glossy pink paper bags. When you step back out into West Kowloon, you see those bags everywhere—on the escalators up to M+, outside Hong Kong Palace Museum, along the harbor steps. The pink installation leaks into the district.

I took my cans up to the terraces at M+, found a lookout over the water and opened them there. Inside each can is a pink foil bag; inside that is Juju: a long-eared charm with bead eyes, one of them hidden behind the flower, clipped to a metal hook. The designs vary in color and occasionally accessories but share the same outline.

How to Get a Juju Bag Charm

A giant plush Juju sprawls on the floor at the back of the supermarket-style installation.

If you’re in Hong Kong during the run, the easiest way to buy Juju is in person at the pink supermarket:

  • In person: Juju Pop-Up Exhibition at Phillips Asia Headquarters, G/F WKCDA Tower, West Kowloon Cultural District, No. 8 Austin Road West, Kowloon. Open 29 November–2 December 2025, 10:00–18:00, admission free.

If you’re not in the city, there’s also an online route:

  • Online bag charms: All 24 Juju bag-charm designs are available as blind-pack keychains via CJ Hendry’s official shop (CJHendryStudio.com), with international shipping.

  • Vinyl Edition Sculptures: The eight Juju Edition Sculptures are sold through CJ Hendry’s online shop, with all eight colors on view at the Hong Kong pop-up and a fixed edition size of 100 per color.

Secondary-market listings will likely follow on resale platforms once the initial run sells through, but the primary channels are Phillips on the ground and the studio shop online.

What Can You Buy at the Juju Pop-Up?

Folded Juju collector guide laid flat on a dark table, showing all 24 Juju designs in rows with numbered thumbnails and a pink rarity bar running from “1 most rare” to “24.”

Juju’s 24 blind-can designs.

At Phillips Asia Headquarters in West Kowloon, the Juju supermarket is basically a one-character department store. Between the cans, shelves and display plinths, here’s what’s on offer:

Core Juju releases

  • Juju bag charms (collectable keychains)

    • 24 different Juju designs

    • Sold in blind packaging (Juju keychains sealed inside pink metal cans)

    • Price: HK$188 / US$24 per can

  • Juju Edition Sculptures (vinyl)

    • 8 distinct Juju colors

    • Each color limited to an edition of 100 worldwide

    • Presented with a wooden display base and custom wooden box

    • Price: HK$4,888 / US$629 each

  • Large-scale Juju drawing

    • A hyper-real Juju drawing on view at the pop-up, available for purchase via CJHendryStudio.com (sold out)

  • Juju-branded merch

    • Phillips and Hendry are also using the space to sell a small universe of branded extras:

      • Plush Juju ears

      • T-shirts

      • Hats

      • Umbrellas

      • Pins

Where Is the Juju Pop-Up in Hong Kong?

1. Phillips Asia Headquarters – Juju Supermarket & Pop-Up Exhibition

This is the pink supermarket space, the one with the cans, carts, and padded pink floor.

  • Venue: Phillips Asia Headquarters, G/F, WKCDA Tower, West Kowloon Cultural District, No. 8 Austin Road West, Kowloon, Hong Kong

  • Dates: 29 November – 2 December 2025

  • Hours: 10:00–18:00 daily

  • Admission: Free, open to the public

2. The Upper House – Juju Christmas Tree & Plush Adoption

Across the harbor, Juju is also installed as a Christmas piece at a five-star hotel in Admiralty:

  • Venue: The Upper House, Pacific Place, 88 Queensway, Admiralty, Hong Kong

  • Installation: A towering Christmas tree composed of 200 oversized plush green Juju toys in the hotel lobby.

  • Dates: 17 November 2025 – 2 January 2026

Each plush Juju on the tree can be “adopted”:

  • Adoption price: HK$688 per plush

  • What you get:

    • An oversized green Juju plush

    • A wooden collector’s box

    • An individually signed and numbered adoption card, collected in January once the tree is dismantled

  • Charity: All proceeds go to Mother’s Choice, a Hong Kong charity supporting children without families and pregnant teenagers.

🔗 Juju Online Release Schedule
Sunday 30th November: 7 pm New York Time
Monday 1st December: 8 am Hong Kong Time
Monday 1st December: 11 am Sydney Time
Monday 1st December: 12 am London Time
Sunday 30th November: 5 pm Mexico City Time
Monday 1st December: 1 am Paris Time

Chase Burns
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